Trade show VR - Preparation
A VR headset can be a great point of difference at a trade show or exhibition space, and create an opportunity to create a memorable connection for a prospective customer.
In addition to the previous demonstration tips, we would add further considerations for a trade show exhibitor. Get it right, with a well produced VR experience, and it will be the highlight of a visitor's show experience. Get it wrong - and its either uncomfortable or awkward or both. Fortunately, its quite easy to make it a great experience.
VR can take the viewer onto the factory floor, behind the sales counter or into the boardroom meeting.
Train the Team
The most important part of the demonstration, beyond the experience itself, is the skill of the sales team. Its important to make sure they are all comfortable with helping customers put on and remove the headset, and any charging and cleaning proceedures.
An Inviting Space
Rather than appearing as an adjunct to traditional booths, to maximise the 'wow' factor of the VR demonstration experience, place a feature chair centre stage, the more luxurious the better. Other walkby customers should experience FOMO when they see a person in the demonstration.
Create Curiosity
Use a sign to clearly indicate that the VR headset is ready and waiting for a customer's request. Having it sit at the back of the booth does not entice curiousity - if the booth staff have capacity to cater to demand, it is an easy way of letting immersive visuals do the heavy lifting of selling.
Trade show VR -
Bespoke VR stands
The goal of any trade show activation point is to make it attractive, simple and safe. A purpose built VR stand can cover all these bases; we can help supply a stand or stands suitable for this, either temporarily or for purchase - we can also work with your booth designer to create a display and charge point that is both functional, and works with the design aesthetic.
Simple Stand
.png)
Basic - A single stand that shows off one or more headsets, read for demonstration.
Stand with Charger
Idealy, a means of charging would be built into the stand system. This ensures that the device is always on charge anytime it is idle, guaranteeing a quality customer experience and making it simple for trade show sales staff
Stand with UV sterilisation
The best solution would be a stand where UV sterilisation is built into the system, or is available in the space, that headsets can be rotated and easily sterilised between each viewing.
The Delivery
Virtual Reality offers the opportunity to demonstrate modeled behaviour - good and bad - to a training cohort, without the need for awkward simulation.
VR can take the viewer onto the factory floor, behind the sales counter or into the boardroom meeting.
Keep the headset charged and ready
Such a simple thing and yet there is nothing so disappointing as getting someone sitting with the headset on and the power failing. If it is a really busy day of demonstrations, consider having a backup headset for each main headset that you have. This allows you to charge and clean them in rotation.
Hygiene Practice
Best VR demonstration practice is considering customer hygene and minimising the chance of virus transferral. The best and most effective way is a UV sterilsation system, but alcohol wipes / removable or non absorbent headset padding will also work. Diligence and care of this aspect will also reflect on your own brand and shows the customer you value them.
Hands on Service
Ideally, the representative should stay with them the whole time. As well as watching for any signs of discomfort, people will often ask questions or make reactions that should get immediate responses, as they are placing trust in the rep that they are not just being left alone. If a person feels alone, they may become immediately uncomfortable and take the headset off mid experience, which defeats the purpose and leaves a bad impression.